Roy Rogers's - Denim trousers for Men and Women

Roy Roger's is the true story of jeans in Italy. Here the first denim work trousers were born, but the company saw the possibility of expanding their use and created the first line of jeans designed for women. He thus demonstrates a strong attitude to change, still today in the corporate spirit.

How to recognize a Roy Roger's?

The raw material makes the difference, but the real signature has always been the black triangle sewn on the back pocket of the jeans. Roy Roger's can also be recognized by the zippers of the back pockets or by the small front pocket: the pocket money, in which the coins were put.